Post by mdkabila on Mar 11, 2024 2:50:18 GMT -5
2017 is at the halfway point and also in the tourism business it is time to take stock and compare the results obtained with the objectives set at the beginning of the year . But, especially in tourism and hospitality, it is early to talk about annual reports. Some changes are still taking place and these will influence how we market in the coming months and years to come. Let's take a look at some of the key new trends that could change the way you market yourself to travelers. Live video Videos are already an integral part of the marketing strategies of many businesses, many of which will still invest heavily and for a long time in this tool.
Live videos are in fact considered one of the most impactful media this year, mainly thanks to YouTube and Facebook. Some businesses also use Periscope , Twitter's app to broadcast live video from their smartphone. Machine learning Marketers often tout machine learning – technology that helps reach Denmark Phone Number consumers with the right ads at the right time, measure purchase paths and the impact of campaigns – mistakenly calling it “the future of business marketing.” The future is now : over the next few months of 2017, marketers will invest heavily in tools that use machine learning to reach their potential customers with ever greater levels of personalization. One of them is Google Attribution .
To avoid turning to a generic database of contacts in a completely impersonal way, with this technology you as hoteliers will also have a list of people who will most likely generate conversions , updated as the software monitors interactions between brands and customers. Predictive analytics In a similar way to machine learning, predictive analytics is also able to "inject" updated information into marketing actions to make them targeted , effective and above all competitive on the market. The tool uses variables to predict customer needs and future behaviors , which can be useful to those creating a marketing campaign. Interactive content Hotels are dedicating more and more time and effort to creating and sharing content on their social channels. But if the posts fail to engage potential guests , the whole thing becomes useless.
Live videos are in fact considered one of the most impactful media this year, mainly thanks to YouTube and Facebook. Some businesses also use Periscope , Twitter's app to broadcast live video from their smartphone. Machine learning Marketers often tout machine learning – technology that helps reach Denmark Phone Number consumers with the right ads at the right time, measure purchase paths and the impact of campaigns – mistakenly calling it “the future of business marketing.” The future is now : over the next few months of 2017, marketers will invest heavily in tools that use machine learning to reach their potential customers with ever greater levels of personalization. One of them is Google Attribution .
To avoid turning to a generic database of contacts in a completely impersonal way, with this technology you as hoteliers will also have a list of people who will most likely generate conversions , updated as the software monitors interactions between brands and customers. Predictive analytics In a similar way to machine learning, predictive analytics is also able to "inject" updated information into marketing actions to make them targeted , effective and above all competitive on the market. The tool uses variables to predict customer needs and future behaviors , which can be useful to those creating a marketing campaign. Interactive content Hotels are dedicating more and more time and effort to creating and sharing content on their social channels. But if the posts fail to engage potential guests , the whole thing becomes useless.